Privacy Policy

AMPM Last Updated: October 2026

1. Introduction

AMPM ("we", "our", "the app"), operated by Black Arrows Consulting (Pty) Ltd, is an educational mobile application designed to help South African students prepare for exams through video lessons and practice questions. This Privacy Policy explains what data we collect, how we use it, and your rights regarding that data.

By using AMPM, you agree to the collection and use of information as described in this policy.

2. Information We Collect

2a. Account Information

When you create an account, we collect:

Email address (via Firebase Authentication)
First name and surname
Profile photo (optional, stored in Firebase Storage)

2b. Education Information

During onboarding, we collect:

Age range (e.g., "13-15", "16-18", "18-24")
Province (South African province or "Outside SA")
Student status (e.g., high school, tertiary)
Grade level (e.g., Grade 10, Grade 11, Grade 12)
School type (e.g., government, private)
Curriculum (e.g., DBE, IEB)
Subject selections (e.g., Mathematics, Mathematical Literacy)
Learning goals (e.g., "Pass matric", "Improve marks")

2c. Usage and Performance Data

As you use the app, we collect:

Answer submissions — which questions you answered, your answers, whether they were correct, time spent, and attempt number
Video watch sessions — which videos you watched, watch duration, playback progress, and completion status
App sessions — session start/end times, duration, and activity counts
Progress statistics — videos watched, questions completed, accuracy, XP earned, and streaks

2d. App Preferences

We store your in-app preferences, including:

Notification settings (enabled/disabled)
Current position in the curriculum (last watched video, selected paper/year)
Exam dates you've set

2e. Device and Technical Data

Firebase services may automatically collect:

Crash reports (stack traces, device model, OS version) via Firebase Crashlytics
Basic analytics (app opens, screen views) via Firebase Analytics

2f. Leaderboard Data

Certain features, including leaderboards, display your first name and the first letter of your surname (e.g., "Thabo M") alongside your score or rank. In the app this is visible to other signed-in users. For the AMPM referral competition, the competition leaderboard is also shown publicly on our website (the top 10 only), so anyone with the link can see it without signing in. Only registered (non-guest) accounts appear on the competition leaderboard. No other personal information is shown on leaderboards.

2g. Referral Data

AMPM has a referral feature. We collect and store:

Your personal referral code, which we create for you so you can invite friends
The referral code you used, if a friend invited you (you may enter it in the app, or it may be passed to the app when you install it from a link)
Whether and when a referred learner completed their first lesson, which is when a referral is counted
The number of successful referrals you have made, and, for the referral competition, your rank

If you are the person who invited others, you can see the first name and the first letter of the surname of learners you referred. If you used a referral code, the person who invited you can see the same about you once your referral is counted. We do not give anyone your email address or other details because of a referral.

On iPhone, when you open AMPM after installing it from a referral link, the app may offer to use a referral link copied to your clipboard. The app only reads the clipboard after you tap a button to allow it, and only uses it if it is an AMPM referral link. It does not read your clipboard otherwise.

2h. Competition Entry and Prize Data

If you take part in an AMPM competition, we use your account details to run it. If you win, we use the email address on your account to contact you and to send your prize. Prizes are vouchers sent by email. If you are under 18 we may also ask by email for the contact details of your parent or guardian so we can confirm they agree to you receiving the prize. We keep a record of winners, their ranking and whether the prize was claimed. We do not share your details with the voucher providers.

We do not collect precise location data, contacts, phone numbers, or financial information.

3. How We Use Your Information

We use the collected data to:

Provide the core service — deliver video lessons, track your progress, and calculate performance statistics
Personalise your experience — show content relevant to your curriculum, subject, and grade
Track learning progress — maintain streaks, XP, accuracy, and completion stats across sessions
Improve the app — understand usage patterns to improve content and features
Diagnose issues — use crash reports to identify and fix bugs
Send notifications — remind you about study goals (only if you have enabled notifications)
Run referrals and competitions — create referral codes, count successful referrals, rank entrants, check for fake or duplicate accounts, draw prize winners and contact them
Show competition results — display first name, first letter of surname and referral count on the competition leaderboard, in the app and on our website
Protect the competition — review entries and remove referrals or accounts that break the competition rules

We do not sell your personal data to third parties.

4. Data Storage and Security

Remote storage: Your data is stored in Google Firebase (Firestore database and Firebase Storage), hosted on Google Cloud infrastructure
Local storage: A local cache (Room database) stores your profile and content on your device for faster access and limited offline viewing
Encryption: All data is encrypted in transit (TLS/SSL). Firebase encrypts data at rest by default
Access control: Firestore security rules ensure users can only read and write their own data. Educational content is read-only for all users. Leaderboard entries (first name and surname initial) are visible to all signed-in users, as described in Section 2f

5. Third-Party Services

We use the following third-party services, each with their own privacy policies:

Service	Purpose	Privacy Policy
Firebase Authentication	User login and registration	Google Privacy Policy
Cloud Firestore	Remote database (user data and content)	Google Privacy Policy
Firebase Storage	Profile photo storage	Google Privacy Policy
Firebase Analytics	Anonymous usage analytics	Google Privacy Policy
Firebase Crashlytics	Crash reporting and diagnostics	Google Privacy Policy

We do not share your personal data with any other third parties.

6. Children's Privacy

AMPM is designed for high school students, which may include users under the age of 18.

Minimum age: You must be at least 13 years old to use AMPM. We do not knowingly collect personal information from children under 13. If we become aware that a user is under 13, we will delete their account and associated data promptly.

Users under 18: Under the South African Protection of Personal Information Act (POPIA, Section 35), processing the personal information of a person under 18 requires prior consent from a parent or guardian. By registering for AMPM, users under 18 confirm that their parent or guardian has consented to their use of the app and to the collection of their personal information as described in this policy.

We take the following additional measures for younger users:

We collect only the minimum data necessary to provide the educational service
We do not serve advertisements
We do not sell or share personal data with third parties for marketing purposes
Age range is self-reported during onboarding
Parents or guardians may contact us to request access to, correction of, or deletion of their child's data

Competitions: Entry to AMPM competitions is open from the age of 14. If you are under 18, a parent or guardian must agree to you taking part and to receiving any prize. Winners under 18 may be asked by email for their parent or guardian's contact details. Your name is shown on the public competition leaderboard only as your first name and the first letter of your surname. A parent or guardian can ask us to remove their child from the leaderboard or delete their account at any time using the details in Section 10.

If you are a parent or guardian and believe your child has provided personal information without your consent, or that your child is under 13 and has registered, please contact us using the details in Section 10 and we will delete the account promptly.

7. Data Retention

Account data is retained for as long as your account is active
Usage data (answers, video sessions) is retained for the lifetime of your account to provide historical progress tracking
Cached data on your device is cleared when you sign out or uninstall the app
Competition records (referral counts, rankings, winners and prize claims) are kept for 3 years after a competition ends, so we can resolve disputes and complaints, and are then deleted or anonymised

8. Your Rights

You have the right to:

Access your data — view your profile, stats, and activity history within the app
Correct your data — update your profile information through the app's edit profile feature
Delete your account — permanently delete your account from the Settings screen. Your name, email address, profile picture, and any leaderboard entries will be removed. Anonymised usage data (activity, progress) may be retained for educational research but cannot be linked back to you. If you won a prize, we may keep a record of the win and the prize claim for the retention period in Section 7.
Withdraw consent — disable notifications or stop using the app at any time

To exercise any of these rights, contact us using the details in Section 10.

Under the South African Protection of Personal Information Act (POPIA), you have additional rights including the right to object to processing and the right to lodge a complaint with the Information Regulator.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted within the app and/or at the hosted policy URL. We will update the "Last Updated" date at the top of this document.

Continued use of the app after changes constitutes acceptance of the updated policy.

10. Contact Us

If you have questions about this Privacy Policy or wish to exercise your data rights, contact us at:

Black Arrows Consulting (Pty) Ltd Email: support@askmoreprepmore.com

Competition questions can also be sent through the form at https://askmoreprepmore.com/faq#ask.

This privacy policy was last reviewed in October 2026 (competition records retention set to 3 years). Updated for the AMPM referral competition: referral codes, the public leaderboard, competition winners and prizes.